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Rubric / Alternatives

Moving off Smartlook?

Smartlook has stopped selling new subscriptions and will shut down. If you used it for your website, Rubric covers the web side without cookies, and adds an audit that tells you what to fix.

Smartlook's timeline

  • No new subscriptions since 31 May 2026.
  • No renewals after 31 August 2026.
  • The platform switches off on 30 September 2027.
  • Smartlook points its users to Splunk (Cisco) Digital Experience Analytics.

Side by side · 2 Nov 2026

SmartlookRubric
Can you buy it?No (end of sale)Yes
Session recordingsYesNo
Mobile appsYesNo, websites only
Heatmaps and funnelsYesYes, cookieless
UX audit with a fix listNoYes
A/B testingNoYes

From smartlook.com's end-of-sale notice, read 2 Nov 2026.

Which fits

  • For mobile apps or recordings, Smartlook's own suggestion, Splunk, is the closer match.
  • For websites, where you want to know what to fix and to test it, Rubric fits.

See your website the way a first-time visitor does.