Terms of Service

1. Who you are contracting with

Rubric is operated by Things Reklam ve Bilişim Hizmetleri Tic Ltd Şti, a limited liability company incorporated in the Republic of Türkiye. In these terms “we”, “us” and “Rubric” mean that company, and “you” means the person or organisation using the service.

Reach us at help@rubric.design.

2. What Rubric is

Rubric serves a curated corpus of user-experience knowledge to software agents over the Model Context Protocol and the Agent2Agent protocol. It returns guidance to design against, checklists to audit with, and the findings a failed check produces. It also stores audits you create and the observations you submit against them.

Rubric can also do the work for you. Managed work — an audit, a heatmap, a user simulation or a site analysis — has our own worker open the site you name in its own browser, with an AI model doing the work, and returns a report. Rubric Analytics measures how visitors use a site that carries its snippet.

Rubric looks things up; it does not certify anything. Its output is professional guidance, not a legal opinion, not an accessibility conformance statement, and not a substitute for testing with real people or for advice from a qualified professional. A heatmap is a prediction of attention, and a user simulation is an AI model acting as a persona, not a study of real users. In particular, nothing Rubric returns may be presented as certification of conformance with WCAG, the ADA, the European Accessibility Act, or any other standard or law.

3. Your account

You sign in with Google or GitHub. You are responsible for keeping access to that identity, and for every API key issued from your account: a key is shown once, stored only as a hash, and anyone holding it can use your plan allowance. Revoke a key you no longer recognise at rubric.design/app.

You must be at least 18 and able to enter a contract. If you are using Rubric for an organisation, you confirm you are authorised to bind it.

4. The free tier

Every account gets a number of free calls in a rolling 24-hour window — currently 25, per account rather than per key. Only successful calls count. We may change the number; we will not change it retroactively for calls you have already made.

5. Plans and renewal

Rubric is sold as plans — Basic, Pro and Enterprise — billed monthly or annually. A plan gives you a monthly allowance of managed audits, heatmaps and simulations, Analytics pageviews and sites, and MCP calls. The current plans and prices are on the pricing section. Prices are shown excluding applicable taxes, such as VAT or sales tax, which are calculated at checkout and shown before you pay. Basic includes 1 seat and Pro includes 3; each extra seat is $2 a month, or $20 a year on an annual plan.

• Auto-renewal. A plan renews at the end of each paid term, monthly or annual, at the price then listed, until you cancel.
• Allowances reset monthly. This includes annual plans. Unused allowance does not carry over to the next month.
• Add-on packs add audits, simulations and heatmaps on top of a paid plan. You can buy one only with an active plan, and it expires at the end of the billing month in which you buy it.
• No overage. When your allowance and any packs are used up, further paid work is refused until the next month, an add-on pack or an upgrade. You are never charged more than your plan and the packs you chose to buy.
• A managed audit, heatmap or simulation that fails on our side is not counted against your allowance.
• If we change a price, it applies from your next renewal, not to a term you have already paid for.

6. Payments

Our payment provider is being set up. Until it is live, plans are arranged by contacting us at help@rubric.design, and the free tier is unchanged.

Card details never touch our servers. A payment provider handles and holds them; we hold only its record of what was charged.

You are responsible for any tax that applies to you. Prices shown are exclusive of tax unless stated otherwise.

7. Refunds and cancellation

14-day no-questions refund. Write to help@rubric.design within 14 days of a payment and we will return it to the original payment method.

You can cancel at any time. A cancelled plan stays active until the end of the term you have paid for and then stops; it does not renew.

8. What you may do with what Rubric returns

Broadly: use it. You may use Rubric’s output in your own work, in products you build, and in reports you deliver to your own clients, including commercially, with no attribution required.

The one limit is wholesale copying of the corpus itself. You may not:

• systematically extract the corpus in order to republish it, or to offer a service that substitutes for Rubric;
• use it as training data for a model intended to reproduce it.

The corpus, the software and the Rubric name remain ours. Nothing here transfers ownership of them.

9. What you must not do

• Audit a site you have no right to test. You are responsible for having permission for every URL you submit, and for obeying that site’s own terms — including when a managed audit, heatmap or simulation opens it from our servers on your behalf.
• Sign in, during a login handoff, to an account you are not entitled to use. The signed-in pages are what the managed work sees and stores.
• Work around the metering, the free-tier limit, or the account boundary — including by creating multiple accounts to extend the free tier.
• Attempt to reach another account’s audits, findings, keys or plan.
• Use Rubric to break the law or to infringe someone else’s rights.

10. Your data

The URLs you audit, the observations you submit, what your managed audits, heatmaps and simulations capture and your usage belong to you and are treated as confidential. What we collect and why is in the Privacy Policy, which forms part of these terms.

11. Availability

We aim to keep Rubric up and we watch it, but we do not offer a service level agreement. The service is provided as it is. We may change it, and we may take it down for maintenance.

12. Disclaimers

To the fullest extent the law allows, Rubric is provided “as is” and “as available”, without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the corpus is complete, current or correct for your situation, or that using it will produce any particular outcome.

13. Liability

To the fullest extent the law allows, neither party is liable for indirect, incidental, special or consequential damages, or for lost profits, revenue or data. Our total liability arising out of or relating to Rubric is limited to the greater of US$100 and the fees you paid us in the 12 months before the event giving rise to the claim.

Nothing in these terms limits liability that cannot be limited by law — including for fraud, or for death or personal injury caused by negligence.

14. Suspension and termination

You may stop using Rubric at any time and delete your account from the panel; doing so revokes your keys and any connected applications. We may suspend or close an account that breaches these terms, that we are required to close, or that is being used in a way that threatens the service or other customers. If we close your account for anything other than a breach, we refund the unused part of your current paid term.

15. Changes to these terms

We may update these terms. If a change is material we will say so on this page and, where we hold your email for the account, tell you before it takes effect. Continuing to use Rubric after that is acceptance.

16. Governing law

These terms are governed by the laws of the Republic of Türkiye, without regard to its conflict-of-laws rules. The Istanbul Central (Çağlayan) Courts and Enforcement Offices have exclusive jurisdiction, and both parties consent to that venue. If you are a consumer in a jurisdiction whose law gives you rights you cannot waive by contract, this clause does not take those rights away.

17. The rest

If a provision is unenforceable, the rest stands. Not enforcing something is not a waiver of it. You may not assign these terms without our consent; we may assign them to a successor of the business. These terms and the Privacy Policy are the whole agreement between us about Rubric.