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Rubric

Release notes

Rubric ships continuously. Releases are numbered from r66, and the one currently serving is always reported by /health.

r179

12 October 2026
Type Area What changed
Changed Probe Groundwork for the team Library of saved personas and protocols. The Library screens follow in the next release.

r178

12 October 2026
Type Area What changed
Fixed Analytics Funnels on busy sites are worked out several times faster, so a funnel no longer shows “Could not compute this funnel right now”.
Fixed Analytics On Statistics, the line under each pair no longer repeats its label, and the friction cards fit a phone screen.

r177

12 October 2026
Type Area What changed
New Probe Run again: a finished Probe or study opens New Probe with the same personas, goal, tasks and questions filled in, ready to edit. Nothing starts until you press Start.

r176

12 October 2026
Type Area What changed
New Analytics Each funnel marks its biggest drop and offers a Probe already filled in for that step. After the Probe, dashed bars show how far the simulated visitors got beside the real ones.
Fixed Analytics Selected chips and switches on the heatmap and Statistics are readable in the light theme.

r175

12 October 2026
Type Area What changed
New Analytics Statistics puts what visitors did beside what Rubric predicted for it, from a Probe, a heatmap prediction or an audit, with one line saying whether the two agree.
Improved Analytics On the heatmap, each kind of real click can be switched on and off on its own.

r174

12 October 2026
Type Area What changed
New Analytics The heatmap shows Rubric’s prediction beside what visitors did: predicted attention, audit findings and Probe steps on the same page, plus a Gaps view of where the prediction and real clicks part.
Improved Analytics Insights avoid half-technical words such as “module” or “render” and say what the visitor sees.

r173

9 October 2026
Type Area What changed
Fixed Team When you invite someone, the card says whether the invitation was e-mailed. If it could not be sent, it asks you to copy the link and send it yourself.
Improved Analytics Insights keep cards about errors on your site while still using everyday words, and a technical note for your developer appears under “For developers”.

r172

9 October 2026
Type Area What changed
Fixed Analytics Insights use everyday words everywhere on the card, including the step you pass on to your developer. Code names and error text stay under “For developers”.

r171

9 October 2026
Type Area What changed
New Corpus 14 new checks drawn from ISO 9241-210:2019 and ISO/TR 9241-100:2023, among them: an action that cannot be undone asks first, a rejected form takes you to the first error, and icon buttons carry a text label. 15 existing checks now cite these standards. The corpus holds 605 published checks.

r170

9 October 2026
Type Area What changed
Fixed Analytics Insights name the part of the page in everyday words, such as “the main button on the cart page”, and no longer use code terms. Function names and error text stay under “For developers”.

r169

9 October 2026
Type Area What changed
Fixed Analytics On an Insights card, the mark on the page picture sits on the right element, and a page’s main button is recognised as one.

r168

9 October 2026
Type Area What changed
Improved Analytics Insights are written in plain words. Each card says what is wrong, on which page and on which part of it, how many visits it affected this week, and what to do. A picture of the page marks the spot. Technical detail sits under “For developers”.
New Analytics The tracking script notes which part of a page moves while it loads, so an insight about a jumping page can show that part. Insights written before this release keep their old form.

r167

9 October 2026
Type Area What changed
Changed Reports The downloaded UX audit report gives the checks that did not apply or were not reached as counts only, and no longer lists them one by one.

r166

9 October 2026
Type Area What changed
Fixed Reports In downloaded PDFs, a list item keeps its title and its note on the same page, so a page no longer holds a single stray line.

r165

9 October 2026
Type Area What changed
New Analytics Friction has a new group, “Looks clickable, did nothing”: clicks on a spot inside a card with a link, such as a product card’s rating or price, where nothing happened.
Improved Analytics A click now counts as dead only when nothing happens near it within a second. Activity elsewhere on the page, such as a carousel or a chat widget, no longer hides it. Data collected before this release does not change.

r164

9 October 2026
Type Area What changed
Fixed Reports In downloaded PDFs, a section heading no longer sits alone at the bottom of a page, and each finding card stays on one page.

r163

9 October 2026
Type Area What changed
Changed Reports Downloaded reports have a new design, the same for audits, heatmaps and Probe studies: light, with a cover that sums up the results, the whole page shown in columns with numbered pins and close-ups, and a page header and footer when printed or saved as PDF. Free accounts get the same report without the paid fix steps.

r162

9 October 2026
Type Area What changed
New Reports Audit, heatmap and Probe reports download as a PDF as well as HTML. The PDF is made on our server, so it looks the same in every browser, in the light print layout.

r161

9 October 2026
Type Area What changed
Fixed Probe In the New Probe form, a ready-made question you have chosen is readable again in the light theme.

r160

8 October 2026
Type Area What changed
Fixed Audit Every checklist item an audit did not reach now says so the same way in the report: "not evaluated in this run:" followed by what was not checked.

r159

8 October 2026
Type Area What changed
Changed Probe Probe studies run on a newer, lower-cost model. Audits stay on the model that measured best for them.
Fixed Audit An audit whose agent stops while most of its checklist is still unchecked is asked to go on, within the same time and cost limits.
Fixed Audit The closing step that records what an audit did not reach works in smaller parts, so a long checklist is no longer lost to one oversized answer.
Fixed Audit An audit no longer fails at its time limit while placing findings on the page: a page visited twice is captured once, and placing stops in time.

r158

7 October 2026
Type Area What changed
Fixed Probe In the New Probe form, each step you open puts the keyboard on its first field. On the Personas step, the first Tab no longer lands on "Remove persona".

r157

7 October 2026
Type Area What changed
Fixed Probe In the New Probe form, Next and Back open the new step at its top with the keyboard focus on it, and on phones the Questions tabs sit in one row you can scroll.

r156

7 October 2026
Type Area What changed
Fixed Analytics The Analytics collector stays fast on very long page snapshots: masking now takes the same short time however long the text is. Very long attribute values in a snapshot are replaced with placeholder text instead of being masked, and very long text is cut. What gets hidden is unchanged.

r155

7 October 2026
Type Area What changed
Fixed Analytics Sign-in tokens are now hidden wherever Analytics stores text: error messages, button labels and form names show "[token]", web addresses quoted in error messages lose everything after "?", and a page address that carries a token inside a segment (such as token=…) shows as "/:id". Earlier data is unchanged.

r154

7 October 2026
Type Area What changed
Changed Probe A new study is set up in five steps, with ready-made options to pick from for goals, tasks and questions. Once the first three steps are filled in, you can start it from any step.
New Probe While a study runs, each persona shows how many steps it has taken and its last step, such as "Running · step 7" and "Last step: Opened /contact".
Changed Panel On phones, tabs in Analytics and on a Probe study sit in one row you can scroll, and the New Probe form keeps its buttons in a bar at the bottom.

r153

7 October 2026
Type Area What changed
Fixed Analytics Sign-in tokens (JWTs) in page addresses are now hidden as "/:id". Before, a dotted token was kept with only its longer numbers masked. Earlier data is unchanged.

r152

7 October 2026
Type Area What changed
Fixed Analytics A site's Analytics page remembers the tab and date range you were on: a refresh keeps them, and Back and Forward move between them.
Changed Panel Table headings stay on one line in a smaller size, across every table.
Changed Probe The study form drops the helper line under each field, so it reads shorter.

r151

7 October 2026
Type Area What changed
Fixed Analytics Product addresses with longer numbers in them (such as vitamin-d3-1000-iu-20-ml or omega-3-950-mg) are now kept whole in Pages: they were cut at the first three-digit number, so different sizes shared one row. Addresses such as vitamin-d3k2-sprey-10-ml no longer fold into "/:id". Random ids, order numbers and tokens are still hidden. Earlier data is unchanged.

r150

7 October 2026
Type Area What changed
Changed Corpus Clearer checks: 57 homepage and navigation checks rewritten with more specific guidance; two lowered from critical to high (semantic lists, distinguishable links); one retired (repeated call to action on long pages); six new failure outcomes. Published checks: 591.

r149

7 October 2026
Type Area What changed
New Analytics A "Product page" goal, detected automatically from the page's own product markup, so shops can count product views and build funnels such as Product page → Cart → Checkout. It counts from this release on.
New Analytics Dead and error clicks on the heatmap: a ring per spot with its count, next to the rage layer. In Friction, every dead or error click row opens its page on that layer.
New Analytics Pages, Sources, Forms and Goals tables sort by any column heading: click once for most first, again for least first, across every row in the window.
Fixed Analytics Readable product addresses with short numbers in them (such as vitamin-d3-k2-60-kapsul) now show as their own pages instead of folding into one "/:id" row. Addresses with numbers of three digits or more were still cut short; r151 fixes that. Random ids and tokens are still hidden. Earlier data is unchanged.

r148

7 October 2026
Type Area What changed
New Corpus 14 new checks: credit and interest terms, investment risk warnings, deposit and insurance claims, prices that include mandatory fees, renewal charges stated up front, availability in date pickers, language switchers, paywalls, ad density and reporting visitor content. Discovery now looks for these on a site too.

r147

7 October 2026
Type Area What changed
Changed Corpus New site facts and page elements for upcoming checks: credit, investments, deposits and insurance; ad slots, date pickers, language switchers, paywalls and comment threads.

r146

7 October 2026
Type Area What changed
New Corpus 10 checks for health, education and public-service sites, applied only where discovery finds the site is one: urgent-care signposting, medical terms in plain words, health details kept from third-party scripts, course cost and entry requirements, start pages, long applications you can save and resume, a quick exit on sensitive services, official identity, and reference numbers you can keep.

r145

7 October 2026
Type Area What changed
Changed Corpus Six new site facts for upcoming checks in health care, education and public services (takes student applications, collects health data, offers health care, official public body, long multi-part applications, visitors who may be at risk).

r144

7 October 2026
Type Area What changed
New Corpus 16 new checks: cookie consent (equal reject button, changing your choice later, layered privacy notices), WCAG 2.2 (focus not hidden by sticky layers, dragging alternatives, sign-in without a puzzle, no re-entering information, time limits, text spacing, page language), error and empty states, help and contact, and core content as pages rather than PDFs.

r143

7 October 2026
Type Area What changed
Changed Demo requests The e-mail we get for a demo request names the requester's site in its subject and says when the form was sent.

r141–r142

6 October 2026
Type Area What changed
New Analytics The click heatmap has a Rage clicks layer that rings each spot with its count, and every rage click in Friction shows the page it happened on with a link straight to it on the heatmap.
Fixed Analytics The heatmap says when the page snapshot is still loading, and rubric.design's own snapshot keeps its fonts.

r140

6 October 2026
Type Area What changed
Changed Team Extra seats are billed monthly ($2 per seat), also on an annual plan, so a seat you remove stops costing you at the end of that month.

r139

6 October 2026
Type Area What changed
New Team Every team on a plan can buy extra seats ($2/month, $20/year on annual), including plans arranged with us: the seats are paid at checkout and renew until you cancel.

r137–r138

6 October 2026
Type Area What changed
Fixed Website The four parts of a finding on the home page are a checked list again, as designed.
Changed Website The "Rubric in 60 seconds" video is recorded from the current home page.

r136

6 October 2026
Type Area What changed
New Website A Features menu with a page for each product, and short product videos on the home page and feature pages.

r134–r135

6 October 2026
Type Area What changed
Changed Team Buy several seats at once: choose how many, see what is due today (prorated to your renewal date) and your next charge, and pay in one step.

r133

6 October 2026
Type Area What changed
Fixed Dashboard The plan card stacks MCP calls, pageviews and analytics sites in a column beside the audit, Probe and heatmap meters.

r132

6 October 2026
Type Area What changed
Changed Team A Pro team can add up to 10 extra seats itself (was 5).
Fixed Analytics A site that has sent data before shows when it last did, not "No data yet"; once a site has data, its button reads Snippet instead of Install.

r131

6 October 2026
Type Area What changed
Fixed Analytics The click heatmap's page snapshot keeps its styling after your site deploys again: the page's own stylesheets are copied into the snapshot instead of linked. Snapshots refresh on the next visit.

r129–r130

6 October 2026
Type Area What changed
Fixed Probe The new Probe form lines up its fields side by side, and its sections are marked with a small dot instead of a dark square.

r128

6 October 2026
Type Area What changed
Changed Billing An internal check lets us confirm real payments reach Rubric end to end. Nothing changes for customers.

r127

6 October 2026
Type Area What changed
Changed Team On a paid plan, an extra seat is charged when you add it, prorated to your renewal date ($2/month, $20/year on annual). If the payment does not go through, no seat is added.

r126

6 October 2026
Type Area What changed
Fixed Plans After a plan is refunded or ended, the Dashboard and Plan page read the account again instead of showing "Could not read the plan".

r125

6 October 2026

Probe reports follow the study's task list.

Type Area What changed
Fixed Probe Every task in the study gets one result under its own title; a task the persona did not reach is shown as Not attempted and still counts in the total.
Fixed Probe A report without an overall impression or with tasks missing is sent back to the persona before it is accepted.

r124

6 October 2026

Fixes from the release test of Probe studies.

Type Area What changed
Fixed Probe The study page shows a placeholder while it loads, pins near the edge stay on the screen, and quotes keep their own wording.
Fixed Plans A scheduled downgrade names the date it takes effect; the payment check counts its 20 seconds from when the dialog opens.

r123

6 October 2026

Probe task times line up with their tasks.

Type Area What changed
Fixed Probe Each task shows its own time and step count, not the next task's.

r122

6 October 2026

Probe findings placed on the screen.

Type Area What changed
New Probe What a persona noticed, what worked and what blocked it are marked on the screen it was looking at; steps show which task they belong to, and the report shows how far down each page the persona scrolled.

r121

6 October 2026

Probe studies with several personas.

Type Area What changed
New Probe A Probe study can run with up to 5 personas at once, each its own Probe, on one shared goal, tasks and questions. A study starts only when all its Probes are available.
New Probe The setup form follows the research protocol: research questions, scenario, tasks with what success looks like, questions before and after, and import from a protocol file.
Changed Probe A redesigned Probe report and Steps view, and a study page that brings the personas together.

r120

5 October 2026

Prices before tax, and extra seats.

Type Area What changed
Changed Plans Prices are shown before tax; tax is calculated at checkout.
Changed Plans Basic includes 1 seat and Pro 3; each extra seat is $2 a month, or $20 a year on an annual plan, billed from the first payment on.

r119

5 October 2026

A fixed sidebar, and the downgrade date from your subscription.

Type Area What changed
Fixed Panel The sidebar stays in place while the page scrolls, on every screen.
Fixed Plans A scheduled downgrade shows the date it takes effect, from your subscription.

r118

5 October 2026

Fixes from the release test of plans and payments.

Type Area What changed
Fixed Plans A paid yearly plan ends when the payment provider says the paid year ends.
Changed Plans Plan changes ask first: the price, and what happens today. A downgrade shows as scheduled for the end of the period.
Fixed Plans Pack allowance counts in what is left; Analytics sites beyond the plan show as over the limit; Invoices & billing opens once.
Fixed Reports Pins on the same spot spread apart, each with its own touch area.

r117

5 October 2026

The payment dialog names what you actually bought.

Type Area What changed
Fixed Plans After checkout, the dialog shows the plan or pack recorded for this payment, not an earlier purchase.

r116

5 October 2026

Payment dialogs, redesigned.

Type Area What changed
Changed Plans After a payment, the dialog shows a status badge and a summary of what you bought: audits, Probes and heatmaps.

r115

5 October 2026

Changing a plan that is not billed through checkout yet.

Type Area What changed
Fixed Plans Upgrade or downgrade on a plan we granted, or after a cancelled subscription, opens checkout for the new plan instead of an error. A plan already set to end is not charged twice.

r114

5 October 2026

Clear answers after a payment.

Type Area What changed
New Plans After checkout, a dialog says the payment was received and shows the plan or pack once it lands; leaving checkout early or a checkout that cannot open each get their own message.

r113

5 October 2026

Invoices & billing opens reliably, and checkout has a way back.

Type Area What changed
Fixed Plans Invoices & billing no longer gives up while the payment provider is slow to answer.
Changed Plans The checkout page has a back button to Plan & usage.

r112

5 October 2026

Buy, change and manage a plan from Plan & usage (test mode).

Type Area What changed
Changed Plans When payments are open, an Owner can buy Add-on Pack S or L, upgrade, downgrade or switch to annual, and open Invoices & billing.

r111

5 October 2026

Payments through Polar, in test mode.

Type Area What changed
New Plans Plans and add-on packs can be bought through Polar's hosted checkout, with plan changes and an invoices link. Test mode only, for now.

r110

5 October 2026

A countdown to the next discovery.

Type Area What changed
Changed Discovery At the daily limit, the start form shows the local time the next discovery is available and counts down to it, then gives Start back.

r109

5 October 2026

When the next discovery can start.

Type Area What changed
Changed Discovery The daily discovery limit says how long until the next one can start.

r108

5 October 2026

Site IP on the start form, and a Whole site Probe.

Type Area What changed
New Managed work Advanced → Site IP on the start form, for a site whose domain does not resolve from our servers; the error says when to use it.
New Probe A Whole site scope: the persona plans tasks across the site and stays on it.

r107

5 October 2026

Annual pricing on the website, and sites whose domain only resolves at home.

Type Area What changed
Changed Website Pricing has a Monthly / Annual switch (annual is two months free) and shows Add-on Pack S and Pack L.
New Managed work Sites whose domain does not resolve from our servers: a second lookup is tried automatically, and the API takes an advanced Site IP for the run.

r106

5 October 2026

Separate monthly quotas for audits, Probes and heatmaps, and add-on packs.

Type Area What changed
Changed Plans Plans count audits, Probes and heatmaps separately each month: Basic 5 · 4 · 20, Pro 25 · 20 · 100. Discovery stays free.
New Plans Add-on Pack S ($39: 5 audits, 4 Probes, 20 heatmaps) and Pack L ($99: 15 · 12 · 60) for any paid plan. A pack ends with your billing month.
Changed Dashboard Audits, Probes and Heatmaps meters, with what packs add, on the dashboard and Plan & usage.
Changed Website Pricing, terms and the demo page describe the new quotas.

r105

5 October 2026

A wider run picker.

Type Area What changed
Changed Dashboard The UX audit, Heatmap and Probe choices in Start a run fill the card's width, and the ones not chosen have an outline.

r104

5 October 2026

Page snapshots hide text by default.

Type Area What changed
Changed Analytics Text in click-heatmap snapshots is hidden by default. Add data-rubric-unmask to a section to show its text; data-rubric-private always hides it. Earlier snapshots are replaced as visitors arrive.

r103

5 October 2026

All findings in one list, one label per finding.

Type Area What changed
Changed Report The report opens on All findings, a list of every finding; the page tabs narrow it to one page. The Site-wide tab is gone.
Changed Report Each finding has one label, such as 3M, used both in the list and on its pin on every capture.
Changed Report The finding view has a Back button, and its navigation stays at the top while you scroll.
Changed Panel The light theme is white with neutral grey lines and text.

r102

5 October 2026

Easier stepping through findings.

Type Area What changed
Changed Report The All findings button and the previous/next arrows stay at the top of the panel while you scroll a finding.

r101

5 October 2026

A lighter light-theme background.

Type Area What changed
Changed Panel The light theme's background sits between white and the lightest teal.

r100

5 October 2026

A teal-tinted light theme.

Type Area What changed
Changed Panel The light theme's background and lines use a teal scale; text stays a neutral slate.

r99

5 October 2026

Cooler neutrals in the light theme.

Type Area What changed
Changed Panel The light theme's background, borders and greys use a cool slate scale instead of warm paper tones.

r98

5 October 2026

Runs open their report, and lists stay current.

Type Area What changed
Changed Run page When a run you are watching finishes, the page switches to its report.
Changed Panel Audit history and other lists refresh when you open them, so a new run shows without reloading.
Changed Managed audits Every finding is placed on the page it belongs to after the audit, not only the ones the agent pinned along the way.

r97

5 October 2026

A wording fix in the report on phones.

Type Area What changed
Changed Report On phones, the Site-wide sheet asks you to tap a finding.

r96

5 October 2026

The report, closer to its design.

Type Area What changed
Changed Report Findings about a whole page are listed under Whole page at the top of the panel instead of covering the capture.
Changed Report Site-wide findings are listed on the left; picking one shows it on the right.
Changed Report The header counts findings on pages and site-wide; picking a finding moves focus to its detail and back.

r95

5 October 2026

A lighter light theme.

Type Area What changed
Changed Panel The light theme uses a near-white background and white cards.
Changed Panel Usage bars use one accent colour.
Changed Sign-in The logo is centred and sits on a dark tile, so it reads in the light theme.

r94

5 October 2026

Product update e-mails are opt-in.

Type Area What changed
New Account An unticked box at sign-up asks whether you want product updates, and Profile has a switch to change it at any time. Account, billing and run e-mails are not affected.

r93

5 October 2026

Findings you pick are shown on the page.

Type Area What changed
Changed Report Picking a finding opens its page, scrolls to its pin and highlights it; a finding about the whole page highlights that page's strip.
Changed Managed audits Findings are placed on images, headings and text as well as links and forms, on the page where they were found.

r92

5 October 2026

The new report and a refreshed panel.

Type Area What changed
New Report Findings pinned on captures of each page, with desktop and mobile views, a severity filter and keyboard navigation.
Changed Run page Progress by phase, a Report and Steps switch, and plain-language errors that say when runs were returned.
Changed Dashboard Runs left this period, a quick start for a new run, recent runs and an analytics glance.
Changed Audit history Filter by site, run type and date; the filters stay in the address bar.
New Team Add or remove seats yourself, within your plan.

r91

5 October 2026

Analytics install card and plan checks.

Type Area What changed
Changed Analytics One install card for the site you pick. A site you just added is selected and shown with its own snippet.
Changed Managed runs Audits, heatmaps and Probe need a plan, like discovery already did.

r90

5 October 2026

Findings shown on the page itself.

Type Area What changed
New Managed audits Findings are placed on a full-page capture of the page they were found on. The downloadable HTML report shows the capture with numbered pins coloured by severity, and the same findings placed on the mobile layout. Findings that apply to the whole site are listed separately.
Changed Discovery Discovery now notes a few facts about the site (for example a press office, an investor section, open roles or a free plan) and its measured load speed, so the audit includes the checks that only apply to sites like it.

r89

5 October 2026

Add team seats yourself.

Type Area What changed
Changed Teams Owners on Basic and Pro can add extra seats themselves (up to 2 on Basic, 5 on Pro) and remove the ones they added. Extra seats are free until billing opens.
Fixed Reports An audit run by your own agent over MCP now reads “Judged X checks” rather than “X of X”, since Rubric does not know how many checks your agent left out.

r88

5 October 2026

A report accounts for every check it was given.

Type Area What changed
Fixed Managed audits Every check on the audit’s list now ends up in the report: judged, not applicable, or listed as not reached with a reason. Reports open with “Judged X of Y checks” so a partial audit never looks complete.
Changed MCP submit_findings checks each selection against the corpus and saves the valid ones; a selection with an unknown check, or an answer that does not belong to it, comes back by name and is flagged as an error.

r87

4 October 2026

Security fixes, correction notes on reports, and smaller fixes from testing.

Type Area What changed
Fixed Security Tighter database permissions, MCP limits that a test audit id can no longer get around, and a bot check, rate limits and fixed-copy confirmation on the demo form.
Fixed MCP A tool error is now flagged as an error to your agent, not returned as a normal result.
Changed Reports Reports can carry a correction note, and a finding can be marked Re-check, on every plan.
Changed Home page The home page talks about hundreds of checks instead of a rule count; pricing cards line up, and the panel Enterprise card matches the home page.

r86

4 October 2026

Managed audits stop failing checks that do not apply to the site.

Type Area What changed
Fixed Managed audits When the agent's own evidence says a check does not apply to the site, it records the check as not applicable instead of failing it. Checks that assume a product catalogue, a subscription plan or a password field now reach only sites that have one.

r85

4 October 2026

A redesigned home page, and predicted heatmaps that show on dark sites.

Type Area What changed
Changed Home page A new design: the audit report from a real run on rubric.design up front, one card per product, a finding in its four parts, how a run works, and plans. Fonts are served from rubric.design, with no third-party requests.
Fixed Heatmaps The predicted attention overlay now shows on sites with a dark design; it was nearly invisible there.

r84

4 October 2026

The home page shows the product itself, from a real run on rubric.design.

Type Area What changed
Changed Home page A new home page: the audit report, a replayed run, a finding in full, the predicted heatmap and Analytics, each from a real run. It opens in the light theme; a dark theme chosen in the panel carries over.
Changed Panel Severity looks the same everywhere: critical inverted, high outlined in bold, medium outlined, low dashed. Rule keys on findings are easier to read.

r83

4 October 2026

Audits your own agent runs over MCP count as calls, never runs.

Type Area What changed
Changed MCP Without a plan, your agent can save audits and pull reports over MCP: every finding’s issue and severity, within the 25 calls a day.
Changed Plans An MCP audit no longer uses runs on any plan; each call counts once toward your MCP calls. Runs are for managed work: a managed audit uses 4, a Probe 2, a heatmap 1.

r82

4 October 2026

A live demo is the way in, and the free MCP allowance is visible on every call.

Type Area What changed
Changed Plans New accounts no longer start with trial runs, and audits (with their discovery step) need a plan; accounts that already have trial runs keep them. Run packs are 20 runs for $39 or 60 runs for $99. Every plan has a 14-day no-questions refund.
Changed MCP The free allowance is 25 calls a day. Every tool call now reports how many calls are left and when they reset, and the limit message says when you can call again.
Improved Website Pricing describes plans in client sites and audits a month, and Request a demo leads to a live walkthrough.

r81

4 October 2026

Agencies and freelancers can ask for a demo from a form instead of an e-mail link.

Type Area What changed
New Website A Request a demo page for digital-marketing agencies and freelancers who manage client sites. Tell us about your work and we reply within two business days to find a time. The Enterprise plan’s Contact us link now goes there.

r78

3 October 2026

JavaScript errors in Web Analytics show what your site threw, not what your visitors’ browsers did.

Type Area What changed
New Web Analytics Each JavaScript error opens into its details: the full message and line, the pages and devices it happened on, how many visits it hit, when it was first and last seen, and what that kind of error usually means.
Improved Web Analytics Errors from browser extensions, page translation and requests cut off by the visitor’s connection or by leaving the page are no longer reported. Weekly insights only raise errors seen at least three times.

r77

3 October 2026

Typing into a sign-in page during a run now behaves like typing at your own desk.

Type Area What changed
Improved Signed-in runs Click the live sign-in page and type: accented and Turkish letters, keyboard-layout characters such as @, and pasting with ⌘V / Ctrl+V all reach the site directly.
Changed Web Analytics Insight cards show their sources across the full card, and “See all insights” brings the Insights tab into view.

r76

3 October 2026

Audits and probes can now go behind a login: you sign in yourself, in the run’s own browser.

Type Area What changed
New Signed-in runs Mark a run as needing a login and the run pauses on the sign-in page. Sign in from the run’s live view — password, e-mail code or CAPTCHA — then press Done and the audit or probe continues signed in. Rubric never stores what you type. Included with plans.
Changed Panel MCP and Web Analytics setup now live under Settings.

r75

3 October 2026

Teams: invite people to your account, and switch between the teams you belong to.

Type Area What changed
New Seats Basic includes 1 seat and Pro 3; extra seats are $2 a month. Owners invite people with a link that is valid for 7 days. Members share the account’s runs and reports.
New Account switcher Belong to more than one team and switch between them; choose which account your MCP agents use.
Changed Web Analytics Weekly insights now state the problem and a fix drawn from Rubric’s UX knowledge, and list JavaScript errors by name.

r74

3 October 2026

Web Analytics now tells you what changed and what to do about it.

Type Area What changed
New Actionable insights Once a week, up to five findings about each site: what changed, why it matters and what to do, with a one-click audit, heatmap or probe of the page concerned. Included in every plan, for sites with at least 50 pageviews in a week.
Changed Dashboard Start an audit, heatmap or probe straight from the Dashboard. The light theme keeps the sidebar dark.

r73

3 October 2026

Web Analytics gets charts, the panel gets a light theme, and audits run faster.

Type Area What changed
New Web Analytics Trends over 7, 30 or 90 days, change against the previous period, friction over time, top pages and Web Vitals against their thresholds.
New Light theme A light theme for the panel, switched from the top-right corner. It follows your system until you choose.
Changed Dashboard Your allowance and setup status at the top, quick New Audit / Heatmap / Probe buttons, your latest runs, and a larger Web Analytics section.
Changed Audits Audits finish about a third faster.

r72

3 October 2026

The panel is reorganised around what you are doing, and opens on a new Dashboard.

Type Area What changed
New Dashboard Runs left, your last five runs, a 7-day Analytics glance per site, and whether MCP and the Analytics snippet are set up.
Changed Navigation Setup (MCP, Web Analytics), Account (Profile, Plan & Upgrade, Usage, Billing) and Settings are now groups in the sidebar. Old links still work.

r71

3 October 2026

Rubric is now sold as plans with a monthly allowance of runs. Your first audit is on us: 4 free runs, valid 30 days.

Type Area What changed
New Plans Basic ($39 a month, $390 a year), Pro ($149 a month, $1,490 a year) and Enterprise (from $499, by contract). Each plan carries a monthly allowance of runs, Analytics pageviews and sites, and MCP calls. An audit uses 4 runs, a probe 2, a heatmap 1; discovery is free.
New Run packs When a month’s allowance is used, add 20 runs for $35 or 60 runs for $89. Pack runs expire at the end of the billing month.
Changed Billing Plans replace paying per call. Analytics is part of every plan rather than a separate membership. Cancel anytime, with a 14-day no-questions refund. Payments are being set up; until then we switch plans on request at help@rubric.design. Existing paid accounts were moved to Pro, annual.

r70

9 September 2026

Your audits are now in the panel, with a report you can download. Payments are paused while we change payment provider, and the company behind Rubric has moved.

Type Area What changed
New Audit history Every audit your agent has run is now under Audits in the panel — the site, when it ran, and every finding with the evidence your agent recorded. Nothing new is stored to make this work; it is the report get_report already returns, read back without asking an agent to fetch it again.
New Reports you can keep Download an audit as a single HTML file, or print it to PDF from the same page. The file carries its own styling and loads nothing from anywhere, so it can be forwarded to a client or attached to a ticket as it is. Finding wording is resolved from the corpus each time a report is opened — what is fixed is your agent's own observation, so a report re-opened later can read better than it did.
Changed Payments Paid usage was temporarily unavailable for new purchases while we moved to a payment provider that works with our new company. The free tier was unchanged.
Changed Who operates Rubric Rubric is now operated by Things Reklam ve Bilişim Hizmetleri Tic Ltd Şti, a company in Türkiye, in place of Codeck Software, Inc. of Delaware. The service, your account and your data are unaffected, but the party you contract with and the law governing these terms have changed — see the Terms and Privacy Policy.

r66

16 August 2026

Audits now show their work: findings arrive with the evidence attached, and a full checklist submits in one go.

Type Area What changed
New Screenshots & annotation Audits now capture the screen behind each visual finding and mark it up in place — a box on the element, the measured value on the label, numbered to the finding it proves. A contrast claim arrives as a picture of the failing text, not a sentence about it.
Faster Submissions A full checklist now submits in a single call — up to 300 findings at once.
Improved Evidence quality Captures are cropped to the element and taken against the live page, so a screenshot proves one finding rather than filling an archive.

Launch

15 August 2026

Rubric opened to everyone: connect in a browser, no key to paste.

Type Area What changed
New Keyless connect Sign in with Google or GitHub and approve the connection in your browser. No API key to create, paste or rotate.
New Claude Code plugin One command installs the audit workflow and wires up the connection with it.
New A2A support A second protocol surface alongside MCP, with the agent card to discover it.
Faster Response times Cold starts eliminated — the first call of the day is as quick as the last.
Improved Checklists Paging and a compact mode, so a long checklist arrives whole and readable.

Beta

14 August 2026

The product around the corpus: a place to sign in, pay for usage and watch it.

Type Area What changed
New Billing Paid usage through Stripe, metered per call. Replaced by plans in r71.
New Dashboard Usage, API keys and two-factor authentication, on desktop and phone.
New Corpus 554 published units across 17 surfaces and 6 disciplines, each with severity and a curated fix.

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