What changed at Hotjar
hotjar.com now redirects to Contentsquare, and its page says new users sign up on Contentsquare. The Hotjar tools (heatmaps, recordings, surveys) live on inside Contentsquare's platform. Checked 2 Nov 2026 on contentsquare.com/hotjar.
Side by side · 2 Nov 2026
| Contentsquare (incl. Hotjar) | Rubric | |
|---|---|---|
| Session replay | Yes | No |
| Heatmaps | Click, scroll, attention, from real visitors | Click heatmap from real visitors (rage, dead and error clicks), plus a predicted heatmap for pages with no traffic yet |
| Funnels and forms | Yes | Yes |
| A/B testing | On the Pro plan (custom price) | Basic and Pro: 1 test at a time on Basic, 5 on Pro |
| UX audit with a fix list | No | Yes, ranked by severity |
| Simulated visitor | No | Yes (beta) |
| Cookies | First-party cookies by default; an optional cookieless mode (Contentsquare docs, read 30 Oct 2026) | None, for analytics or A/B |
| Entry price | Free up to 200k sessions a month; Growth from $39 a month billed yearly | Basic $39 a month; no free plan |
Competitor facts from their public pages on 2 Nov 2026 (contentsquare.com/hotjar, contentsquare.com/pricing). Prices change; check their site before you decide.
Which one fits
- Choose Contentsquare if you want session replay, a free plan, or large-volume analytics.
- Choose Rubric if you want to be told what to fix, worst first; to test the fix on real visitors; and to set no cookies.
- Use both. Keep your replay tool and add Rubric for the audit and the fix list. They don't conflict.
Good to know
Can I import my Hotjar data?
No. Rubric starts measuring from the day you add its script.
Does Rubric have recordings?
No. It has a click heatmap, funnels and forms from real visitors, and an audit that writes up what's wrong.
